WHY DO AN SEO?
If no one can find your site then your hard work and money spent creating the site is in vain.
By implementing an SEO plan on your web site, the search engines will catalog your pages in a manner you prefer, so that when someone types a search term in Google or Yahoo, your company or organization will have a better chance of appearing nearer the top of those thousands -- or even millions -- of listings. In addition, the snippet or brief description that appears will contain the words you want it to contain. If no one can find your site then your hard work and money spent creating the site is in vain.
After SEO activities are complete, and “organic” or earned search engine rankings have improved and appear nearer the top, your website will begin to build its own traffic and boost its own visitor count. As compared with other marketing tactics, such as paid advertising where constant dollars are needed, the one-time investment in SEO will continue to pay dividends for time to come.
There are many more benefits of an SEO for your Web site:
- More web site visitors. Considering that Google is now a verb – meaning to search the Internet – it’s no wonder that most Internet users begin with a search.
- More qualified leads, since they are looking for your product or service.
- More sales conversions, as search engines become part of the company's sales force.
- More brand reach and exposure, creating more potential buying or learning opportunities.
- More market share of voice and share of search, including more buzz for new products and services.
- More return on investment, since you are able to capitalize on your web site and turn visitors into dollars.
- More customer insight, since we will know more about what customers are looking for on your site.
- More targeted sales messages. Think of your web site like an entire marketing platform.
- More competitive advantage. Since 85% of the time, people start on the web with a search engine, those appearing closer to the top have an edge.
