Kellen Interactive : Search Engine Marketing

Kellen Interactive : SEO SERVICES

SEO SERVICES


Search Engine Optimization (SEO) is the process of changing elements of a Web site to boost its presence on the top search engines. Search Engine Optimization better enables search engines to read your Web site, understand it and index it (or catalog it) correctly. Why is this important?

Most of the time, these changes are very subtle and won't change the look and feel of your Web site. Some changes impact what is seen on screen, while other changes are behind the scenes in Web code.

As a first step in many of our SEO packages, we will work with you to develop a keyword/search phrase strategy to target top 20 rankings on Google, Yahoo, Bing and the remainder of the top 10 search engines. For “organic” or “earned” rankings – those not bought via sponsored search listings – Atlanta SEO Consultants at Kellen Interactive take a special approach to the recommended search terms and use our proven SEO implementation strategy.


The process

We incorporate keywords – those words most important to you and your organization – throughout the Web site. It's all about determining the words your customers, your members – or anyone you want to influence – use when looking for information on your product, service, organization or industry on the Web. Then it’s about being sure those words are found strategically throughout your Web site – in copy on the page, in Web code such as Meta tags, in hyperlinks, and many other tactics.

To get there, we think through your target markets – business/trade, consumer and others you advise us of – and develop a mini Internet marketing SEO strategy for the Web site, so that these markets can find you.

  • keyword researchKeyword Discovery: Find keywords that bring the most traffic. In order to find traffic to steer toward your Web site, we will research keyword phrases within your category. We may find that, while the existence of a keyword phrase is a good descriptor of your products and services, the keyword may not be searched as often as other keywords. Keywords that are seldom searched will produce less Web site traffic than phrases that are more frequently plugged in to search engines.
  • keyword development SEO Plan Development: Be sure the keywords are placed sufficiently on the Web site. To attract keyword searches, specific keywords must be integrated on the visible Web pages. To start, Kellen Interactive will write keyword-dense content on visible Web pages of your site and place text links at the bottom of the pages to make the most of these keywords. Kellen Interactive will then write Meta tags, including alternate image tags, and post them to your site. In addition, Web site content must be present that supports these keywords.
  • keyword reportingProgress Reports: Check before and after.
    Before the SEO is completed, Kellen Interactive will provide current rankings of the chosen keywords. Following SEO implementation, Kellen Interactive will check these same numbers – at the three-month and six-month mark - to determine improvement and "tweak" the SEO to foster improved rankings to get you better search engine positioning.
  • keyword developmentProgress Reports: Check before and after.
    Before the SEO is completed, Kellen Interactive will provide current rankings of the chosen keywords. Following SEO implementation, Kellen Interactive will check these same numbers – at the three-month and six-month mark - to determine improvement and "tweak" the SEO to foster improved rankings to get you better search engine positioning.

During our implementation strategy, we will ensure technical aspects of your Internet presence are "search engine friendly" in their design and development. We’ll also look at the content of your Web site to ensure it matches the overall objectives of the new plan. These steps will ensure your site is up-to-date incorporating the latest SEO tips and “spidering” techniques. Finally, Kellen Interactive will target the Top 10 search engines, starting first with an updated baseline report on your site's existing rankings prior to SEO. We follow up with progress reports, so you know exactly how your site is faring after our efforts.

Important Notes
“Organic” search engine results are not guaranteed. Kellen Interactive cannot make any promises as to exactly where your Web site will appear after a given keyword search. Nor can Kellen Interactive promise exactly when your site will appear in a given search engine. However, we do have an excellent track record of search engine ranking, and our strategies have proven to dramatically improve search engine placement and visitor traffic.


Kellen Interactive, with a staff of Atlanta search engine placement experts.