Search Engine Optimization (SEO) is the process of changing elements of a Web site to boost its presence on the top search engines. Search Engine Optimization better enables search engines to read your Web site, understand it and index it (or catalog it) correctly. Why is this important?
Most of the time, these changes are very subtle and won't change the look and feel of your Web site. Some changes impact what is seen on screen, while other changes are behind the scenes in Web code.
As a first step in many of our SEO packages, we will work with you to develop a keyword/search phrase strategy to target top 20 rankings on Google, Yahoo, Bing and the remainder of the top 10 search engines. For “organic” or “earned” rankings – those not bought via sponsored search listings – Atlanta SEO Consultants at Kellen Interactive take a special approach to the recommended search terms and use our proven SEO implementation strategy.
We incorporate keywords – those words most important to you and your organization – throughout the Web site. It's all about determining the words your customers, your members – or anyone you want to influence – use when looking for information on your product, service, organization or industry on the Web. Then it’s about being sure those words are found strategically throughout your Web site – in copy on the page, in Web code such as Meta tags, in hyperlinks, and many other tactics.
To get there, we think through your target markets – business/trade, consumer and others you advise us of – and develop a mini Internet marketing SEO strategy for the Web site, so that these markets can find you.
During our implementation strategy, we will ensure technical aspects of your Internet presence are "search engine friendly" in their design and development. We’ll also look at the content of your Web site to ensure it matches the overall objectives of the new plan. These steps will ensure your site is up-to-date incorporating the latest SEO tips and “spidering” techniques. Finally, Kellen Interactive will target the Top 10 search engines, starting first with an updated baseline report on your site's existing rankings prior to SEO. We follow up with progress reports, so you know exactly how your site is faring after our efforts.
“Organic” search engine results are not guaranteed. Kellen Interactive cannot make any promises as to exactly where your Web site will appear after a given keyword search. Nor can Kellen Interactive promise exactly when your site will appear in a given search engine. However, we do have an excellent track record of search engine ranking, and our strategies have proven to dramatically improve search engine placement and visitor traffic.
Kellen Interactive, with a staff of Atlanta search engine placement experts.