SEO SERVICES
ONGOING SEARCH ENGINE OPTIMIZATION SERVICES
As new pages are added to your Web site, it's important they also be optimized for search engines by implementing the same practices above. This is accomplished by writing the viewable text on a Web page in such a way that it reads well for the surfer, but also targets specific search terms. Its purpose is to rank highly in search engine results for the targeted search terms. Since 85% of Internet users rely on search engines to locate websites, where a company's website listing appears in results pages in Google, Yahoo or MSN can be crucial to generating leads and sales, introducing products and services and influencing opinion. (How indexed is your website? Find out with our free web page saturation measurement SEO tool.)
COPYWRITING/PRESS RELEASE AND ARTICLE WRITING
Continually posting new copy, written in SEO methodology, will build new indexed (or cataloged) pages on the top search engines, as well as relevancy for your keywords. Kellen can write press releases, articles, and other Web page content. We include full Web site URLs to a relevant page on your site in an effort to track the success of keyword optimized press releases. Driving targeted traffic to your Web site via an optimized press release is most effective when you offer a call to action, such as driving the visitor to a specially designed landing page on your Web site.
COMPETITIVE WEB SITE ANALYSES
Web sites that rank highly in keyword searches of interest are analyzed and compared to gain any techniques or resources that might be helpful to boosting rankings for your Web site.
LINK BUILDING CAMPAIGN
Developing and securing credible links back to your Web site is crucial. Google and other search engines see “incoming” links as proof of credibility. Kellen will implement a Link Building campaign, securing links from relevant and highly visited Web sites, e-zines, newsletters, directories, search engines and other sites. (How popular is your website? Use our free link popularity SEO tool to find out.)
DIRECTORY LISTINGS/TEXT LINK ADVERTISING
Speeding up the indexing (or cataloging) of newly optimized pages is available through Yahoo Search Submit services. In addition, purchasing listings in other relevant directories, such as Business.com, helps build more links for traffic and builds link credibility, since those listings are typically in your keyword category. Many sites relevant to your keywords also offer annual text link advertising.
PAY PER CLICK ADVERTISING
Pay-per-click advertising, also known as paid search advertising or sponsored listings, is a quick way to drive targeted traffic to your Web site. When people search for a product or service on search engines, related ads appear on the search results page. You can bid on search keywords, which then automatically display your URL when someone searches using that specific keyword. This means that customers searching for products and services related to your business will see your ad online. Google, Yahoo, MSN and other search engines also offer the ability to place text listings that appear with search results for specific keywords. Kellen can develop and manage the process, from copy to bidding to reporting.
WEB SITE DESIGN AND DEVELOPMENT
Kellen Interactive, a Web site design and Web development company headquartered in Atlanta with offices in New York City, Tucson and Washington D.C., has provided innovative e-business solutions for organizations and businesses since 1996, including custom Web site creation, Web site promotion and Internet marketing. Our Web designers and developers provide creative, content management, e-commerce, graphic design, CD-ROM, multimedia, database integration, hosting, rich e-mail marketing and search engine optimization (SEO) services.
[ Ensuring Your Web Site Works For You ]
Learn more about Search Engine Marketing and how Kellen Interactive approaches the practice.
Kellen Interactive, an Atlanta Company specializing in Search Engine Optimization.
